South African children are not taught sign language in the schooling system, as a result creates a language gap within our communities. Many South Africans suffer from impaired hearing, these individuals often go unnoticed and excluded from normal forms of communication. The main message behind the campaign is to communicate the importance of inclusivity for all languages, including sign language. The indigenous South African languages will be combined with sign language to develop young children's skills through educational and fun Zoo Biscuits designs. The creative direction for this campaign is to maintain the original brand identity, however, adding an Afrikaans twist. Incorporating the original pastel colour palette of the cookies, combined with illustrations to communicate the fun and playful side of the brand. The objective is to create an engaging environment to teach young children sign language. South Africa has a well-established deaf community with more than 4 million deaf and hard of hearing people. For the first part of this campaign roll-out, we will be tackling Afrikaans. Not all deaf people understand or speak English. Therefore, this campaign will tackle all the indigenous languages of South Africa over time. The tagline for our campaign is Handjies klap koekies bak. This is a well known Afrikaans nursery rhyme that aims to teach young children movement and language skills. This links back to our aim to teach children sign language through hand movements and fun Zoo cookie designs. The cookies will be available in two categories, Family words and Basic words. The cookies will showcase the sign language signs. The other side of the cookie will display the Afrikaans translation for the sign. The packaging has been updated to suit the visuals of the campaign. Altering the packaging allows for the consumer to notice a change, whilst still identifying the Bakers branded Zoo Biscuits. The packaging contains Afrikaans words to reiterate the communication in every mother tongue, the first being Afrikaans. The website is a contact point that will be utilised to further communicate the importance of teaching sign language.