Appelliefie is a South African product in the food industry that specialises in vegetable juices. The perception of Appelliefie is healthy, light, nutritional, and organic. The brand inspires healthy choices and the importance of self-care.
The product is a juice made from Gooseberry and vegetables. Since its processed products are a rich source of vitamin C, phenols, dietary fibre, and antioxidants. Antioxidants reduce the risk of chronic health conditions like heart disease, diabetes, and cancer.
The objective of the packaging design is to generate an attraction and interest in the product by designing a creative and interactive packaging design that aligns with the brand’s beliefs and goals and holds the customer’s attention.