Joe Public / Johannesburg + The Media Shop / Johannesburg
Client / Brand
Confessions Of A Non-Homeowner - Mekete
Nedbank wanted to further drive awareness around its Home Loans offering through compelling storytelling and a tone not expected of a bank. Playing into the insight that owning a home affords one the joy of independence, we wanted to highlight that affordable Nedbank Home Loans provide this sense of independence at an affordable rate with exclusive perks including being able to host your partner without having to answer to anyone.