When it comes to the investment category, no one tells it how it is. It’s always metaphors, cliches and fantastical stories. Ninety One wanted to break through the clutter and show South Africa that they are one of the biggest and the current top investment companies in South Africa. And why? Because they are good at what they do. They don’t need to hide behind a metaphor, they wanted to talk straight and give investors a clear reason why they should invest with them. Using a combination of conventional film production, together with CGI, we broke down the conventions so commonly used in investment communications, and pulled the curtains wide open to get investors to see what matters - results.